This is pretty crazy – I’m on the new billboard Weight Watchers just launched in Times Square. My face is a bloated to the size of a building, quite literally.

It’s all part of Weight Watchers’s new campaign – “Stop Dieting. Start Living.” – a theme you’ll see played out frequently on the MySpace page I’m hosting through 2008. The whole concept for the MySpace community is to be an extension of the brand in a place people are already having conversations about health, weight loss, and fitness – which is happening right now on their own MySpace pages.

Feel free to stop by anytime – I’ll be posting new videos posing questions to the community weekly, and then interacting with folks as myself rather than a WW leader.